Hummus gets a bad rap. Wallpaper paste, anyone?
But when Publix Super Markets released four exciting new flavors, each for a limited time in their Deli department, this delicious snack finally came into it’s own thanks to a little creativity with flavors and textures. This is irresistible, un-put-down-able hummus.
Services
Branding / Creative Strategy / Art Direction / Graphic Design / Food and Prop Styling / Photoshoot Direction
Photography by Nutmeg Image Works
Wobbler Sign
A wobbler is a 4” x 6” sign that attaches to the deli case rail and literally hangs out over the product. They wobble a little and are great at calling attention to special items.
Original Concept
The focus of each sign is on the shareable size of hummus, accompanied by yummy, dippable crackers and veggies. Bold, blocky type and the bright Limited Time button offset the organic shapes and colors.
Lock Up
The lock up is designed to be a balance between name, qualifier and limited time button. This system is adaptable so lines can be added as needed, and longer words (like the beast that is chimichurri) can be accommodated while maintaining the overall visual balance.
Display Insert Sign
These large scale signs are strategically placed in the runway areas of the store for maximum attention. These are all about bright, clean color, beautiful food and strong messaging.
Original Concept
The best thing about display inserts is the sheer real estate you get to play with. The challenge of an extreme vertical space means very deliberate photography and careful design.
