Xerox + Paper Trail Office Solutions

Paper Trail Office Solutions, a partner of Xerox, needed an effective way to humanize their brand. The company wanted to reconnect with their customers and better market Xerox’s unique, robust ConnectKey mobile print capabilities.

We put people first in all creative instead of the machinery, and shifed messaging to be about solving your problem instead of advertising the product. Content was simplified and refocused on the consumer. Typography was friendly. We also spearheaded public learning events.

Services

Brand Strategy / Creative Strategy / Branding / UX/UI Design / Graphic Design, digital and print / Experiential Design / Event Planning / Copywriting